Post by account_disabled on Feb 28, 2024 8:46:12 GMT
A link is more important and consequently passes more link juice when it comes from an authoritative and relevant page. In the past, authority was evaluated via PageRank, but today this value is deprecated and no longer visible. To evaluate the trust of a domain we can use specific paid tools (Seozoom, Majestic). Alternatively, you can download the Moz Toolbar for free , which provides two values for each page: DA (domain authority) and PA (page authority). The scale of values attributed by MOZ goes from 1 to 100, but having a PA higher than 21 indicates an above average level of authority.
A link may come from a very authoritative site, but not relevant to yours, because perhaps it deals with very different topics. If you have a Norway Phone Number site that talks about clothing, it doesn't make much sense to get backlinks from a real estate portal. And the abuse of irrelevant links clearly indicates that these are unnatural links, which expose us to the risk of suffering a penalty from Google. 3) Anchor text The anchor text is the textual content in which the link is inserted . It is a very important factor and has often been used to manipulate the SERPs, pushing the keyword of interest to the maximum.
For this reason, great caution is needed in the use of so-called dry keys (exact match), which can be a reason for penalisation. 4) Position of the link Natural links are those found within the textual content of the page. And even within the same page, the links located higher up pass more juice than those located at the end of the content. The links contained in the footer or sidebar are to be avoided, because they are of very low quality, used by spammers or for sponsorship purposes. 5) Diversity A natural link profile involves having different sites as referrals. Obtaining 100 backlinks from the same site does not bring great benefits in terms of positioning, and indeed it is a situation that makes the search engine suspicious.
A link may come from a very authoritative site, but not relevant to yours, because perhaps it deals with very different topics. If you have a Norway Phone Number site that talks about clothing, it doesn't make much sense to get backlinks from a real estate portal. And the abuse of irrelevant links clearly indicates that these are unnatural links, which expose us to the risk of suffering a penalty from Google. 3) Anchor text The anchor text is the textual content in which the link is inserted . It is a very important factor and has often been used to manipulate the SERPs, pushing the keyword of interest to the maximum.
For this reason, great caution is needed in the use of so-called dry keys (exact match), which can be a reason for penalisation. 4) Position of the link Natural links are those found within the textual content of the page. And even within the same page, the links located higher up pass more juice than those located at the end of the content. The links contained in the footer or sidebar are to be avoided, because they are of very low quality, used by spammers or for sponsorship purposes. 5) Diversity A natural link profile involves having different sites as referrals. Obtaining 100 backlinks from the same site does not bring great benefits in terms of positioning, and indeed it is a situation that makes the search engine suspicious.